In a column posted today on Marketing Magazine’s website, Rajesh Mahtani, SMG’s head of strategy and growth Southeast Asia, writes:
“Media agencies have always made various investments to differentiate themselves, stand out and gain competitive advantage. They invested in research to gain unique access to knowledge. They invested in tools that drive productivity and create proprietary approaches to tactical planning. They invested in creating planning techniques which aid planners in cracking ideas and driving innovation.” To read the whole column, click here.
