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How can companies use Big Data to cultivate a brand?
SMG Southeast Asia’s Jeffrey Seah discusses how to attract and cultivate a brand with Zeb Eckert on Bloomberg Television’s “On The Move Asia.” To see the video, click here.
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Insights: SMG’s Ian Loon on Impression, Click Fraud in Asia
SMG’s Ian Loon, regional director, digital leadership team, Southeast Asia, recently wrote about impression and click fraud for Asia’s Marketing Magazine. While the issue is troubling, he says, the...
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SMG SEA’s Somanathan on talent and keeping up with consumers
SMG Southeast Asia COO Ranga Somanathan recently spoke with Mumbrella about some of the big challenges facing the media industry and how marketers and agencies can keep up with the consumer. “We...
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Media Agencies: Own Your Audience, Own Your Power
In a column posted today on Marketing Magazine’s website, Rajesh Mahtani, SMG’s head of strategy and growth Southeast Asia, writes: “Media agencies have always made various investments to...
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